The holiday shopping season kicks off on Black Friday, but don’t blow your cash and melt your plastic all on one day.
Instead, go local with Small Business Saturday—a day dedicated to helping small, independent businesses thrive in the heavy shopping period launched right after Thanksgiving.
On November 27th, the first ever Small Business Saturday will take place all across the nation. This special day is held between Black Friday and Cyber Monday, arguably the two biggest shopping days of the year. And small businesses are hoping to get in on the action that’s hindered them in the past.
Did you know that 99.7% of all employer firms are small businesses? But, they simply don’t get enough attention, as larger chains receive more advertising and, as a result, more customers. Since smaller, localized stores compose so much of employer firms, the economy, businesses themselves, and the communities they are situated in would be thriving if you showed them some love. One of the main points of Small Business Saturday is to remind everyone that big businesses are not the only ones that can offer great gift ideas. Sometimes, the little guy can be the way to go.
According to Small Business Saturday’s website, “For every year over the last decade, 60%-80% of new jobs were generated by small businesses.” So, if these businesses begin to thrive (thanks to you, of course), they’ll be able to afford hiring more workers, creating more jobs for people who really need them.
There’s also an added bonus to those who patronize select local businesses on Small Business Saturday: since this event is sponsored by American Express, any AmEx cardholder who buys from a small business throughout Saturday will receive a $25 gift card from the credit card company. In the end, then, you’ll be saving jobs, s small business and your own money. Not bad for one day!
Not only can you help out by buying local, but you can help via facebook—right from your own bedroom! Check out Small Business Saturday’s page, then click on “share” right underneath the huge “I’m in!” speech bubble. By doing so, you can help promote this awesome concept. A brief blurb will show up on your page, along with whatever comment you wish to write. Make sure all of your friends find out about it!
When holiday shopping this season, make Philly’s small business world happy by walking past the chain stores. Besides, your gift will be more original and, we’re sure, much more appreciated.
Still need some gift ideas? Next week, stick around for Campus Philly’s latest series: The 2010 Holiday Shopping Guide! Looking for the perfect gift to let your parents, siblings, best friend, boyfriend/girlfriend, roommate or pet know that you really care? We’ll be bringing you unique gift ideas from small businesses across the city—so, no need to panic if you desperately need suggestions.
And, remember: this holiday season, show Philly-based businesses some love, too.
Photo: © www.smallbusinesssaturday.com/