Advertising Specifications
Philadelphia has the fastest-growing millennial population of any major city in the country, and these new residents begin their experience in Philadelphia at our regional colleges and universities.
Partnering with Campus Philly provides access to students at 34+ campuses through event and content sponsorship, advertising and participation in our student programs.
At the same time, you’ll be supporting Campus Philly’s mission to make Greater Philadelphia the premier destination in the country for college students and recent grads.
Instagram Post
• Caption: 150 characters max, including any applicable handles and hashtags.
• Image: JPG or PNG, at least 1080px wide, in square or landscape format.
• Hyperlink: To be included in Campus Philly's Instagram bio (call to action: view link in bio).
• Location Tag: Location in Greater Philadelphia, if applicable.
Instagram Stories, Reels, or Highlights
• Image or Video: 1080px wide x 1920px high,
vertical orientation; 15 seconds maximum video length.
• Text: Company handle, along with any applicable tags.
• URL: Used for swipe-up link (https://...) as the call-to-action.
• Location Tag: Location in Greater Philadelphia, if applicable
Instagram Takeover
• Image or video should be 1080px wide x 1920px high, in vertical orientation; 15 seconds maximum video length.
• Limit your Takeover to no more than 15 slides total.
• Include your company's Instagram handle, location tags, hashtags, and any other applicable Instagram handles.
• Include URLs where applicable; used for swipe-up links (https://...) as the call-to-action.
View examples from REC Philly and Energage, and view our full list of Instagram Takeover Guidelines here.
Dedicated Tweet
• Copy: 280 characters max.
• Image: JPG or PNG, 1600px x 1900px.
• Hyperlink: To be included as your call-to-action.
Dedicated Post
• Copy: 400 characters max, including any relevant hashtags.
• Image: JPG or PNG, 1200px x 627px.
• Hyperlink: To be included as your call-to-action.
Dedicated Post
• Caption: 150 characters max, including any applicable handles and hashtags.
• Image: JPG or PNG, 1200px x 630px.
• Hyperlink: To be included as your call-to-action.
Email Marketing Specifications
Student Newsletter
Banner Ad
• 540 x 120px in JPG, GIF, or PNG
• File size of 40KB or less
• Provide hyperlink for click-through
• Can also include a short blurb or copy points, if applicable
Please note: Animation is not permitted
Dedicated E-Blast
Sponsored Email
1. Subject Line
• 10 words max.
2. Banner Image
• 600px wide, 200-600px high in JPG, GIF, or PNG format.
• 150KB max file size.
• Text on image should be minimal (less than 10 words, if possible).
3. Headline
• Eight words max.
4. Body Copy
• 100 words max
5. Call-To-Action
• Six words max—let students know what to do next!
6. Hyperlink (http://...)
• Used on the banner image and in the call-to-action button.
• Should be a webpage related to the message of the email.
Send all text and hyperlink in DOC, DOCX, RTF, or TXT format, or within the body of an email. Please do not send a PDF. Email blast will not be sent without final approval from advertiser. Content is due one week prior to e-mail blast.
Dedicated Blog Posts Specifications
Guest-Written Post
Sponsored Blog Post
• Copy: 350-500 words in a Word Doc or RTF
• Featured Image: JPG or PNG, at least 1920 x 1280px
• Additional Images: Up to three (3), JPG or PNG, at least 1920 x 1280px (optional, but encouraged)
• Hyperlinks: Include any URLs within the body of the blog post, with the appropriate text hyperlinked.
Post Written by Campus Philly
Sponsored Blog Content
• Text: 5-10 bullet points summarizing your organization, business, or event (350-500 words in a Word Doc or RTF).
• Image: JPG or PNG, at least 1920 x 1280px.
• Hyperlink with Call-to-Action: Campus Philly will seamlessly work this into the blog post.
Web Advertising Specifications
Homepage Banner
•864 x 280 px
• JPG, GIF, or PNG
• File size 100KB or less
• Provide hyperlink for click-through
Please note: Animation and HTML are not permitted
Social Media Advertising