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Public Relations

Student Engagement Coordinator — Internship

March 7, 2023 by Marissa

Student Engagement Coordinator Internship with Campus Philly
May to September 2023

(View PDF of Job Description here)
 

ORGANIZATION AND PROGRAM BACKGROUND: 

Mission: Campus Philly fuels inclusive economic growth by empowering diverse college students and recent graduates to explore, live and work in Greater Philadelphia. 

Campus Philly works with more than 30 colleges and universities across the region to help students “find their fit” in Philadelphia through community-building events at iconic Philadelphia locations, jobs and internships in the region, as well as resources and programs specifically for college students and recent graduates. 

Throughout the spring, summer, and early fall, Campus Philly visits our partner school campuses to meet directly with students and introduce Campus Philly – our programs, events, and resources – while tabling at involvement fairs, welcome week and freshman orientation events.
 

POSITION DESCRIPTION: 

This position is ideal for someone interested in marketing, event planning/coordination, public relations, hospitality, and project management. A large portion of this position is maintaining and building relationships with our college partner staff, students, and Street Team.  

The Student Engagement Coordinator will report directly to Campus Philly’s Vice President, Strategy and Communications and will collaborate regularly with: on-campus staff to organize logistics for each date, current and prospective Street Team members to staff on-campus events, and with Campus Philly staff to ensure materials are available for all dates and new student members are efficiently added to the organization’s database. The ideal team member is one who is highly organized, adaptable, a confident communicator (written and verbal), a self-starter, and has a driver’s license + access to a reliable vehicle.
 

BENEFITS OF THE POSITION: 

  • Meet students from across the greater Philadelphia region! 
  • Share your “Philly story” with first-year students navigating the city for the first time 
  • Sharpen organizational and communication skills 
  • Build contacts with staff at Campus Philly’s 30+ partner colleges and universities 
  • Gain experience for future employment and leadership positions
     

KEY RESPONSIBILITIES INCLUDE (but are not limited to): 

Event coordination and staffing: 

  • Develop job description, host interviews, and hire 5-10 new Street Team members, with support from Vice President, Strategy and Communications 
  • Lead the Street Team orientation and training, and, as needed, subsequent team meetings 
  • Refresh the Street Team “script” and FAQs for 2023  
  • Reach out to and follow-up with college partner staff to schedule tabling events, including Admitted Students Days, Welcome Weeks, Orientations, and Career Fairs 
  • Keep track of all events in Excel, including key details such as date, time, point of contact, number of event attendees, and Street Team members assigned 
  • Manage Street Team members to ensure all on-campus dates are staffed in advance, assignments documented, and members paid; receive and organize hours, mileage, and other expenses with Campus Philly’s Director of Operations 
  • Ensure proper distribution to Street Team members for on-campus events 
  • Monitor Street Team members’ performance and timeliness 
  • Adapt to changes in needs and scheduling to help with unexpected challenges; fill in for on-campus events and presentations, as needed 
  • Work with VP of Strategy and Communications to coordinate “Philly Night Out” events including Street Team staffing, signage and swag items for attendees 

 

Marketing materials and content: 

  • Develop an updated Philly 101 presentation and deliver to students and interns; edit presentation as events and activities change  
  • Work with Director of Content and Creative to crowdsource new designs for Campus Philly swag including stickers and buttons; order new inventory for 2023 season and replenish as needed 
  • Create and update signage for all on-campus events with trackable QR codes, clear calls-to-action, and engaging ways for students to join the Campus Philly community 
  • Work with Partnerships team to secure exciting new swag items to distribute on-campus 
  • Develop a content plan to encourage Street Team members to take photos and videos to be shared on Campus Philly’s social media 
  • Brainstorm activations for tabling events, such as giveaways, games, etc. 
  • Work with Campus Philly team to plan and coordinate details for CollegeFest, including Street Team staffing, swag distribution, museum activations, and Block Party logistics 
  • Assist with content development (social media and email) as needed 
  • Regularly update Campus Philly’s database of on-campus partners; research new contacts, as needed 

COMPENSATION: 

$15 per hour, plus reimbursement for travel expenses (mileage, SEPTA, etc.) 

HOW TO APPLY: 

Email your resume + a brief message highlighting why you’d be a perfect fit for this role to Marissa Christie, Vice President of Strategy and Communications, at [email protected].  

 

Digital Content Specialist

October 14, 2022 by Jordan Harris

We are searching for a Digital Content Specialist to round out a team of talented, driven, creative individuals who are committed to telling the story of Philadelphia’s Waterfront. The Digital Content Specialist is an integral part of how we achieve our collective goals as they relate to advertising, marketing, digital communications, and public relations, all within the greater context of the organizational communications plan.

This position will work closely with the Senior Digital Communications Manager and the Senior Marketing and Communications Manager and have regular communications with all DRWC staff, as well as the general public.

Responsibilities: 

  • Craft creative posts for DRWC’s 17 social media platforms including, but not limited to, Facebook, Instagram, Twitter, and LinkedIn
  • Produce engaging short-form video content (Reels, TikToks, etc.) to help promote priority messages, events, and campaigns
  • Schedule social media content through Sprout Social and/or manually post content as needed
  • Respond to social media customer service inquiries on Facebook, Instagram, and Twitter
  • Attend and cover priority events and capture content (photos, video, interviews) for use on social media and other digital storytelling platforms
  • Manage email marketing system by creating and deploying external and internal newsletters, while growing and identifying our databases
  • Manage the Waterfront’s digital screen program
  • Craft ad copy for marketing campaigns
  • Research new and exciting media outlets, social media trends, and non-traditional storytelling tactics and techniques
  • Work with Sponsorship Manager on fulfillment needs, as they directly pertain to marketing and communications

Required Skills/Abilities:

  • Creativity, ingenuity, and thoughtfulness to the position
  • Exceptional writing and editing skills
  • Standout problem-solving skills
  • Knowledge of Microsoft Outlook, Microsoft Office, Google Docs, Google Analytics
  • Knowledge of Adobe Creative Suite, video editing, and graphic design skills a plus
  • Knowledge of social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube) and related tools (e.g. Sprout Social, Hootsuite)
  • Knowledge of MailChimp and/or related email marketing tools
  • Understand dominant social networks and best practices for sharing and increasing engagement over them and have an awareness of current social media trends
  • Demonstrated knowledge of and experience in advertising and marketing, content creation, and uses of emerging media
  • Knowledge of photography
  • Excellent time management skills
  • Exceptional interpersonal communication skills
  • Ability to work independently on assigned tasks as well as accept direction on given assignments, and meet deadlines
  • Ability to collaborate productively as part of a team
  • Ability to work effectively with diverse constituencies
  • Professional demeanor
  • Excellent interpersonal communication skills in that they approach others in a tactful manner; react well under pressure, and treat others with respect and consideration regardless of their status or position

Qualifications:

  • 2-4 years of experience in a social media, marketing, and/or related position
  • Demonstrates interest in social media, media, and communications strategies
  • Have a desire to both contribute to and learn from the experience
  • Interest in and desire to make Philadelphia more exciting and livable for all current and future residents and visitors
  • Curiosity, adaptability, detail-oriented, creative, motivated
  • Bachelor’s degree (B.A.) in Communications, Marketing, and/or related field preferred
  • Project management abilities
  • Flexible work hours (including evenings and weekends as needed)
  • Available to work both in-person and remotely

Fill out the application and attach your resume, cover letter, writing samples, and descriptions of three of your favorite marketing campaigns.

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