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Marketing Analytics Manager

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Data & Analytics Intern

Internship

Updated 1 year ago

Paid

As our Data & Analytics intern, you will support the analytics and reporting needs of our clients by learning to analyze web traffic and conversion events within Google Analytics, Tag Manager, Adwords & other data channels. Consider applying for this internship if you are a results-oriented problem solver who is motivated, detail-oriented, and ready to learn to drive client value by translating raw data into actionable reports.

What You’ll Work On:

-Transform client business goals into KPI metrics and a tracking plan
-Work with SEO and PPC departments to support ongoing client needs, including the development of custom profiles and reporting and troubleshooting analytics tracking issues
-Provide deep customer intelligence and insight into the customer journey through digital touchpoints
-Extract and analyze data from a variety of sources to measure and report on the user experience to drive insights on customer behavior
-Identify and implement opportunities to optimize conversion paths
-Create dashboards, reporting, and analyses
-Google Analytics implementations (Tag Manager, profile maintenance, dashboard creation, goal tracking, etc.) across channels
-Gain familiarity working with Power BI
-Manipulate data and turn quantitative analysis into visual representations
-Conduct CRO audits
-Collaborate with the Marketing team to launch new features and products, A/B testing, and tracking implementation
-Identify data patterns, along with site usability or performance

Preferred Experience & Skills:

-Proven passion for digital marketing as evidenced by coursework, certifications, extracurricular activities, or previous internships
-Strong writing skills and attention to detail
-Ability to complete assigned tasks within identified timeframes and thrive in a fast-paced environment
-Ability to take initiative and adapt to various situations
-Positive attitude and team-player mentality
-Familiarity with HTML

Positions Available: 1